The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Non-Profit
Award
Agency
Client
Title
Category
Annual ID
Orchestra Sinfonica di Milano
Agency: Landor / Milan
Client: Orchestra Sinfonica di Milano Category: Brand Identity / Rebranding
Orchestra Sinfonica di Milano
Agency: Landor / Milan
Client: Orchestra Sinfonica di Milano Category: Typography / Dynamic / In Motion
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Posters / Series
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Craft / Writing
Decoding Women
Agency: TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client: HandsAway Category: Promotional Items
Play by the Rules
Agency: VML / Seattle
Client: International Committee of the Red Cross Category: Gaming for Good
"Dying to Be Heard" - The Good Listening Project
Agency: The Good Listening Project / Washington DC + VML / New York
Client: The Good Listening Project Category: Craft / Writing
Brilliance in Our Backyard
Agency: Daughter Creative / Calgary
Client: Alberta Cancer Foundation Category: Corporate Communications
Tear Couture LookBook
Agency: McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client: Acid Survivors Trust International Category: Craft / Photography
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Craft / Use of Technology
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Integrated / Omnichannel PR Campaign
III (Three)
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: Reinserta Category: Short Form Video / Single
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Social Media
Change The Ending
Agency: Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client: Alzheimer's Research UK Category: Film
Help Us Remain
Agency: Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client: Egale Category: Film
You Don't Know The Half Of It
Agency: Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client: The Harris Project Category: Film
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo Category: Craft / Art Direction
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Posters / Series
CCR Collab
Agency: Centro Cultural Recoleta
Client: Centro Cultural Recoleta Category: Posters / Series
Pride Unravelled
Agency: VML Canada
Client: Egale Canada Category: Promotional / Booklets, Books & Brochures
Jingle Therapy
Agency: VML / New York + VML / Guaynabo
Client: Asociación de Alzheimer de Puerto Rico Category: Radio & Audio
Inequality You Can't Ignore
Agency: Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client: The Chrysalis Initiative Category: Innovation / Execution in Pharma
The Chat
Agency: BMB / London + Breast Cancer Now / London
Client: Breast Cancer Now Category: Innovation / Use of Media in Branded Entertainment
Prêt à Voter
Agency: Publicis Conseil / Paris
Client: Solar Impulse Category: Innovation / New Ideas in Print & Promotional
#OPTINK
Agency: McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client: JUNGE HELDEN e.V. Category: Public Relations for Good
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Public Relations for Good
Giving a Voice to the unheard
Agency: Farner / Zurich
Client: Swiss National Council, Islam Alijaj Category: Public Relations for Good
Rights against the Right
Agency: Jung von Matt AG / Hamburg
Client: Laut gegen Nazis e.V. Category: Public Relations for Good
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Public Relations for Good
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Public Relations for Good
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Public Relations for Good
Craft Days at Skansen
Agency: Garbergs / Stockholm + Skansen / Stockholm
Client: Skansen Category: Craft / Printing & Production
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine Category: Innovation / New Ideas in Direct Marketing
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Events / In-Person
Working with Cancer Pledge
Agency: Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client: Memorial Sloan Kettering Cancer Center + Working with Cancer Category: Integrated / Omnichannel Campaign
Splash Spots
Agency: Zulu Alpha Kilo + Street Lab
Client: Street Labs Category: Innovation / Execution in Design
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Innovation / Use of Media in Interactive, Online, & Mobile
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Newspaper / Series
Extinction Days
Agency: &Co. / NoA / Copenhagen + NoA Ignite / Copenhagen + Bold Scandinavia NoA / Copenhagen
Client: WWF Denmark Category: Digital & Online / Websites & Mobile
Stronger
Agency: TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client: The Riky Rick Foundation Category: Radio & Audio for Good
Maaate
Agency: Ogilvy UK / London
Client: Mayor of London Category: Innovation / Use of Media in Film
Cancer Before Cancer
Agency: Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client: Fundación Peruana de Cáncer Category: Use of Licensed Music
Heal The Future
Agency: Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Use of Licensed Music
Climate Doctor's Certificate
Agency: CHEP Network / Melbourne
Client: School Strikes 4 Climate Category: Print & Promotional for Good
Award:
2024 Design Bronze Pencil
Agency:
Landor / Milan
Client:
Orchestra Sinfonica di Milano
Title:
Orchestra Sinfonica di Milano
Category:
Brand Identity / Rebranding
Annual ID:
OS24_DE031B
Award:
2024 Design Bronze Pencil
Agency:
Landor / Milan
Client:
Orchestra Sinfonica di Milano
Title:
Orchestra Sinfonica di Milano
Category:
Typography / Dynamic / In Motion
Annual ID:
OS24_DE033B
Award:
2024 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Annual ID:
OS24_DE038B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Working with Cancer
Title:
Monday
Category:
B2B Communications
Annual ID:
OS24_HW027B
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Craft / Writing
Annual ID:
OS24_HW078M
Award:
2024 Health & Wellness Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Swindler & Swindler / Empurany + \Else / Boulogne-Billancourt
Client:
HandsAway
Title:
Decoding Women
Category:
Promotional Items
Annual ID:
OS24_HW043M
Award:
2024 Creative Use of Data Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Data Visualization / Static
Annual ID:
OS24_CU014M
Award:
2024 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Use of Drama
Annual ID:
OS24_BE080M
Award:
2024 Gaming Merit Award
Agency:
VML / Seattle
Client:
International Committee of the Red Cross
Title:
Play by the Rules
Category:
Gaming for Good
Annual ID:
OS24_GA034M
Award:
2024 Pharma Merit Award
Agency:
The Good Listening Project / Washington DC + VML / New York
Client:
The Good Listening Project
Title:
"Dying to Be Heard" - The Good Listening Project
Category:
Craft / Writing
Annual ID:
OS24_PH033M
Award:
2024 Design Merit Award
Agency:
Daughter Creative / Calgary
Client:
Alberta Cancer Foundation
Title:
Brilliance in Our Backyard
Category:
Corporate Communications
Annual ID:
OS24_DE072M
Award:
2024 Design Merit Award
Agency:
McCann Health London, an IPG Health Company / London + Rankin Creative / London + Asti / London + Ber95 Agency
Client:
Acid Survivors Trust International
Title:
Tear Couture LookBook
Category:
Craft / Photography
Annual ID:
OS24_DE147M
Award:
2024 Integrated / Omnichannel Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Craft / Use of Technology
Annual ID:
OS24_IG052M
Award:
2024 Public Relations Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Integrated / Omnichannel PR Campaign
Annual ID:
OS24_PR078M
Award:
2024 Branded Entertainment Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
Reinserta
Title:
III (Three)
Category:
Short Form Video / Single
Annual ID:
OS24_BE033M
Award:
2024 Social Media Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM121M
Award:
2024 Health & Wellness Merit Award
Agency:
Above+Beyond / London + Wake The Town / London + No.8 Sound & Visions Ltd / London + Passion Pictures / London
Client:
Alzheimer's Research UK
Title:
Change The Ending
Category:
Film
Annual ID:
OS24_HW053M
Award:
2024 Health & Wellness Merit Award
Agency:
Cossette / Toronto + OPC / Toronto + Pirate Sound / Toronto + Outsider Editorial / Toronto
Client:
Egale
Title:
Help Us Remain
Category:
Film
Annual ID:
OS24_HW054M
Award:
2024 Health & Wellness Merit Award
Agency:
BCW + Brady + BURN + Lafayette Street Studio
Client:
Brady
Title:
War Stories
Category:
Film
Annual ID:
OS24_HW058M
Award:
2024 Health & Wellness Merit Award
Agency:
Havas New York / New York City + The Harris Project / New York City + Love Song / New York City
Client:
The Harris Project
Title:
You Don't Know The Half Of It
Category:
Film
Annual ID:
OS24_HW059M
Award:
2024 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Craft / Art Direction
Annual ID:
OS24_DE137M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Posters / Series
Annual ID:
OS24_PT044M
Award:
2024 Print & Promotional Merit Award
Agency:
Centro Cultural Recoleta
Client:
Centro Cultural Recoleta
Title:
CCR Collab
Category:
Posters / Series
Annual ID:
OS24_PT045M
Award:
2024 Design Merit Award
Agency:
VML Canada
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE084M
Award:
2024 Health & Wellness Merit Award
Agency:
VML / New York + VML / Guaynabo
Client:
Asociación de Alzheimer de Puerto Rico
Title:
Jingle Therapy
Category:
Radio & Audio
Annual ID:
OS24_HW067M
Award:
2024 Pharma Merit Award
Agency:
Eversana Intouch / New York + Chrysalis Initiative / Philadelphia + Ritmika Audio Arts / São Paulo + Dalmatian Cow / Los Angeles
Client:
The Chrysalis Initiative
Title:
Inequality You Can't Ignore
Category:
Innovation / Execution in Pharma
Annual ID:
OS24_PH035M
Award:
2024 Branded Entertainment Merit Award
Agency:
BMB / London + Breast Cancer Now / London
Client:
Breast Cancer Now
Title:
The Chat
Category:
Innovation / Use of Media in Branded Entertainment
Annual ID:
OS24_BE090M
Award:
2024 Print & Promotional Merit Award
Agency:
Publicis Conseil / Paris
Client:
Solar Impulse
Title:
Prêt à Voter
Category:
Innovation / New Ideas in Print & Promotional
Annual ID:
OS24_PT080M
Award:
2024 Public Relations Merit Award
Agency:
McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client:
JUNGE HELDEN e.V.
Title:
#OPTINK
Category:
Public Relations for Good
Annual ID:
OS24_PR063M
Award:
2024 Public Relations Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Public Relations for Good
Annual ID:
OS24_PR067M
Award:
2024 Public Relations Merit Award
Agency:
Farner / Zurich
Client:
Swiss National Council, Islam Alijaj
Title:
Giving a Voice to the unheard
Category:
Public Relations for Good
Annual ID:
OS24_PR069M
Award:
2024 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Laut gegen Nazis e.V.
Title:
Rights against the Right
Category:
Public Relations for Good
Annual ID:
OS24_PR070M
Award:
2024 Public Relations Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Public Relations for Good
Annual ID:
OS24_PR071M
Award:
2024 Public Relations Merit Award
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Public Relations for Good
Annual ID:
OS24_PR072M
Award:
2024 Public Relations Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Public Relations for Good
Annual ID:
OS24_PR076M
Award:
2024 Out of Home Merit Award
Agency:
Garbergs / Stockholm + Skansen / Stockholm
Client:
Skansen
Title:
Craft Days at Skansen
Category:
Craft / Printing & Production
Annual ID:
OS24_OH106M
Award:
2024 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi Ukraine / Kyiv
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / New Ideas in Direct Marketing
Annual ID:
OS24_DM123M
Award:
2024 Experiential & Immersive Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events / In-Person
Annual ID:
OS24_EX042M
Award:
2024 Health & Wellness Merit Award
Agency:
Publicis Groupe / New York + Le Truc / New York + Publicis Conseil / Paris + Saatchi & Saatchi Health / New York
Client:
Memorial Sloan Kettering Cancer Center + Working with Cancer
Title:
Working with Cancer Pledge
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_HW072M
Award:
2024 Design Merit Award
Agency:
Zulu Alpha Kilo + Street Lab
Client:
Street Labs
Title:
Splash Spots
Category:
Innovation / Execution in Design
Annual ID:
OS24_DE161M
Award:
2024 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN068M
Award:
2024 Print & Promotional Merit Award
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Newspaper / Series
Annual ID:
OS24_PT029M
Award:
2024 Direct Marketing Merit Award
Agency:
&Co. / NoA / Copenhagen + NoA Ignite / Copenhagen + Bold Scandinavia NoA / Copenhagen
Client:
WWF Denmark
Title:
Extinction Days
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS24_DM067M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
DLRG
Title:
"Lesson for Life"
Category:
Radio & Audio for Good
Annual ID:
OS24_RA027M
Award:
2024 Radio & Audio-First Merit Award
Agency:
Thinkerbell
Client:
Lifeline
Title:
Release Line
Category:
Radio & Audio for Good
Annual ID:
OS24_RA028M
Award:
2024 Radio & Audio-First Merit Award
Agency:
TBWA\ Hunt Lascaris / Johannesburg + Audio Militia / Johannesburg + Ganja Beatz / Johannesburg + Sting Content Productions / Johannesburg
Client:
The Riky Rick Foundation
Title:
Stronger
Category:
Radio & Audio for Good
Annual ID:
OS24_RA029M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Maaate
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI136M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client:
Fundación Peruana de Cáncer
Title:
Cancer Before Cancer
Category:
Use of Licensed Music
Annual ID:
OS24_MS025M
Award:
2024 Music & Sound Craft Merit Award
Agency:
Wave Studios / New York + Cossette / Toronto + SickKids Foundation / Toronto
Client:
SickKids Foundation
Title:
Heal The Future
Category:
Use of Licensed Music
Annual ID:
OS24_MS026M
Award:
2024 Print & Promotional Merit Award
Agency:
CHEP Network / Melbourne
Client:
School Strikes 4 Climate
Title:
Climate Doctor's Certificate
Category:
Print & Promotional for Good
Annual ID:
OS24_PT069M